Denim Care Guide

Colour Care

To keep the colour you love, wash in cool water, or nothing above 30 degrees Celsius. To prevent fading, turn your denim inside out.

Avoid Ironing

Extreme heat can break down the fibers in your denim. Line-dry to encourage the creases to drop out.

Forever Fit

Air-drying is best for preserving the fit of your denim. If drying outside, turn inside out and hang in the shade to avoid fading

Drying

If you need to spin dry, do so on a low heat with the denim turned inside out, with all zips and buttons closed.

Wash Less

Denim doesn't need to be washed after every wear. Instead, spot clean any marks – this is better for your denim (and the planet).